There are millions of websites out there. New sites are published every day, new blogs are launched, new business websites are set up, and new e-commerce stores get going. The internet is massive, and it’s getting bigger every day. So, how do you make yours stand out from the crowd?
When millions of posts are published every day, and every company has their own site, what do you do to stand out, and to get noticed? Well, just like in real life, first impressions are essential. When someone gets to your website, you’ve got a few seconds to make a good first impression before they click away. If you want to keep them, and you want them to come back as a loyal customer, then you’ve only got a few seconds to get them. Here’s how to do it.
Get Your Design Right
You shouldn’t judge a book by its cover. But, you do. Every day. We read books with exciting covers, we sit next to the best-dressed person in a busy waiting room, and we judge a new contact by how clean their shoes are. When it comes to making a great first impression, looks are everything. Your website needs to look fantastic. It needs lots of white space, easy to see sections, an easy to navigate menu, social media links that stand out, well presented and large images and pictures. Your fonts should be easy to read, your colours should complement easy other without clashing, and your branding should be clear, concise and make a statement.
Within all of that, it needs to be immediately obvious what your website is about and what you’ve got to offer. Look at Web Design Review to find the right website designers that can help you to get it all right and help you to make that impressive first impression.
Improve Your Loading Speeds
You’ve got one chance to make a first impression, and a few seconds to do it. So, the last thing that you want is for people to spend those all-important seconds on a loading screen.
Years ago, we were happy to wait for pages to load and even for our internet to connect. This is no longer the case. We want and expect instant connections and loading. We expect links to load as soon as we click on them. The best sites do after all.
If your page takes longer to load, you need to look at compressing your pictures, adding a caching plugin, deleting anything that you don’t use, and using the fasted hosting. Read more about speeding up your website here.
Make sure It’s Mobile Friendly
It’s important to remember that while you might be working on your website on a laptop or desktop, most of your viewers won’t be. They’ll be on tablets and mobile phones. The biggest mistake that you can make is having a website that only looks good on a big screen. Take the time to make sure your site is fully mobile compatible. The best way to do this is to give it a test run on smaller screens yourself.