Nowadays, increasing numbers of budding business owners are starting out online. There are so many reasons that the web proves to be a beneficial place to establish their company at first. The web doesn’t have opening hours, meaning that it can operate around the clock and during bank or public holidays. You can reach a global audience by simply adding international shipping options. You don’t need staff to operate the shop floor, or security to keep an eye on your stock. The main benefit? It’s relatively cheap to set up: all you need to invest in is a domain and a little help from freelancers such as product photographers, web designers, and content creators. But as your business begins to expand and grow, you may want to consider establishing yourself on the high street or in other notable places with a brick and mortar store. This is a more traditional way to do commerce, but it will establish your brand as a serious competitor in its field, and give you the opportunity to offer high-quality face-to-face customer service. If this sounds good to you, here are a few steps to consider!
Finding the Right Commercial Space
First things first, you will need to find the right commercial space to start up within. Now, the most common option that people tend to take is to rent out an existing commercial property. This means that they can move right in and start adding features and furnishings. However, it’s important to bear in mind that you do have another option. When you move into an existing brick and mortar store, you have to deal with what you are given and make your products work within the store. Instead, you could invest in modular buildings. These buildings are pre-fabricated away from the site of your store, and then can be moved to land to establish a brand new commercial space. This means you can have them fit a particular brief, and that everything meets your needs in regards to the size, shape, and design of the overall building. They can also be easily expanded, with extra modules (or rooms) being added as and when you please.
Once you have your commercial space sorted out, it’s time to start focusing on interior design. You should collaborate with both interior designers and merchandisers to make sure that your store itself and everything within it is presented neatly and efficiently. An interior designer can focus on furnishing, colour schemes, and floor plans, while a merchandiser will ensure that all of your stock is displayed in its best light. A merchandiser can also put together window displays that will tempt potential customers in as they pass by.
These are just two steps that you should consider taking when starting your journey towards establishing your small business on the high street. They will help to make sure that you set yourself up smoothly and that your store is both aesthetically pleasing and functional at the same time!