Studies show that consumers care about brand image and identity more than ever. Over 70% of shoppers are more likely to buy from businesses that share their principles and core values. If you’re looking to attract new clients or boost retention rates, here are some simple strategies to employ to enhance your brand image in 2024 and beyond.
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Ace your branding strategy
Branding is all about giving your business an identity. This covers aesthetic appeal and the look of the company, but crucially, it’s also about providing information about the culture and ethos of your brand. When focusing on elements such as logo and packaging design and the presentation of products, make sure your designs match the brand identity and deliver the message you want to convey. If you’re selling a luxury product at a high price point, for example, high-quality packaging will help you attract the right buyers. Explore options like a professional custom sticker maker service and invest in the finest materials. Add luxe touches and test different designs before you decide on the final version. Involve potential customers and existing clients in the decision-making process. Market research provides valuable feedback, which can increase sales and help you gain a competitive advantage.
The other side of branding focuses on sharing your story and telling people what your business stands for and how it can make a positive difference to the customer. Identify and share brand values. Understand the importance of corporate social responsibility. Initiatives that support good causes, for example, can help brands connect with customers and stand out in the crowd. Research suggests that consumers are up to six times more likely to buy from businesses that demonstrate a clear sense of purpose.
Take good care of your employees and customers
High-quality products and value for money are driving factors for customers, but there are other concerns when choosing brands. Increasingly, buyers want to purchase products and services from companies that value both their customers and their employees. High customer and employee retention rates can increase sales. Studies show that customer service is one of the most important factors for buyers. Poor customer service can impact brand image and reputation and encourage new and repeat customers to look elsewhere. Implementing effective customer service policies, providing staff training and collecting and analysing customer feedback can all be beneficial.
Customers are also more likely to choose brands that have a reputation for looking after employees and investing in their well-being and development. Social media platforms provide incredible opportunities for businesses to introduce their teams and shine a spotlight on the amazing work they do.
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Consumers may consider several factors when choosing which products to purchase and which brands and businesses to work with or buy from, but brand image is increasingly influential. Modern-day consumers prefer to buy from companies that share their values and they want more than competitive prices and enticing discounts. Enhancing your brand image can help your business to stand out, attract new customers and keep hold of loyal employees and clients.