Business Archives - Page 3 of 3

Playing It Big: Amplifying Your Marketing Copy With Powerful Content Sidekicks

by mikethewriterBusiness, Contributed Post 11 October 2023Comments are Disabled

Thinking of a world where marketing copy isn’t simply words; becomes an invitation, that gently yet persistently draws your audience into a story – your brand’s story. But as any seasoned marketer can affirm, the potency of that pull doesn’t rest on the words alone. Behind every compelling narrative, many other content formats support amplifying …

5 SaaS copywriting strategies to supercharge your content

by mikethewriterBusiness, Writing 28 September 2023Comments are Disabled

In the digital age, words have power. Every business, especially in the SaaS industry, is vying for attention. Amidst the noise, how do you stand out? The answer is effective copywriting. It’s not just about stringing words together; it’s about connecting with your audience. From mapping audience personas to understanding future trends, we’ll explore SaaS …

What Makes a Good Landing Page in 2023?

by mikethewriterBusiness, Contributed Post 27 September 2023Comments are Disabled

CC0 Licensed Image Courtesy of Pexels A good landing page helps you catch the attention of your customers, keeps them intrigued and leads to conversion. But how is this done, and what can you do to ensure your landing pages help with conversion? From focusing on content to establishing more trust, here are some ideas. …

Why you need a professional SaaS case studies copywriter

by mikethewriterBusiness, Writing 22 September 2023Comments are Disabled

In the SaaS industry, differentiation is key. Every company has a unique solution, but how do you effectively communicate its value? Enter the case study. More than just a list of features or a tech spec rundown, a case study tells the story of your software in action. But getting it right isn’t as simple …

Don’t rely on Chat GPT. Humanise your SaaS content

by mikethewriterBusiness, Writing 13 September 202313 September 2023Comments are Disabled

We’re in an age where technology is reshaping how we work. One of the shining stars in this transformation, especially in the Software as a Service (SaaS) sector, is Chat GPT. This tool, developed by OpenAI, is making waves by helping businesses churn out content at lightning speed. But as we get more accustomed to …

SEO Copywriting: A Strategic Advantage for SaaS Companies

by mikethewriterBusiness, Writing 1 September 202313 September 2023Comments are Disabled

In the rapidly evolving digital landscape, SaaS companies face the dual challenge of standing out in a saturated market while ensuring their content resonates with both search engines and discerning users. The solution? SEO copywriting. This strategic tool not only amplifies online visibility but also crafts a compelling narrative for potential clients. As SaaS solutions …