Many people in business believe that Google is the enemy. But that’s rarely the case. Just look at the companies leveraging the search engine for success!
The major problem is complacency. Brands believe they can approach SEO as a process instead of something that’s constantly evolving and requires adaptation.
The trick, of course, is to avoid being complacent in the first place and take advantage of everything Google has to offer. But how do you do that, exactly?
Well, you’re about to find out. We take a look at some of the reasons why Google isn’t the enemy and why you should see the search engine as a tool instead of something you have to battle against.
Complacency In Your Organization
Complacency in your organization can come from multiple sources, and it’s not always cultural. In many cases, businesses simply lack the insights to move with the times, which puts them at a significant disadvantage.
The first area is failing to observe and adapt to trends. Brands believe the online space will essentially remain the same for years at a time when that’s fundamentally untrue.
The same is the case for differentiation. Companies will often sell the same products as their rivals and wonder why they are being undercut. The only way to make it a success is to do something different and capture market share.
Even poor execution can be a challenge for complacent companies. Firms that don’t constantly monitor their processes are liable to deliver lower standards of service, causing them to lose business to people who are providing higher-quality offerings.
Moving On From Google Being The Problem
The trick here, of course, is to move on from believing that Google’s the problem. Embracing the search engine’s tools to reach a wider audience is essential for anyone wanting to build a brand presence online and dominate the organic search market.
Naturally, you’ll want to start using Google’s tools (of which, there are a considerable number). These tell you things like which keywords to target and whether your site is mobile-optimized.
If you struggle with this sort of thing, build a partnership with an SEO company. Find professionals who can assist you in developing strategies that serve your business long-term.
Aside from that, you also want to focus on innovation, something else Google rewards. Trying new things with your website and products can help you further refine your value proposition and attract people who wouldn’t ordinarily consider buying your products.
Shedding The Victim Mentality
Once you shed the victim mentality with regards to Google, you should find yourself in a superior position. Google isn’t trying to suppress legitimate businesses. Instead, its goal is to provide users with as much value as possible, given the constraints it has to operate under.
Therefore, consider interacting with Google as a type of sport. You want to win the game and get ahead of everyone else who is trying to make an impact via the platform.
That’s not to say that Google has no market power. But that is the state of the world right now, and firms need to get used to it.